“Ideas are
like rabbits. You get a couple and learn how to handle them, and pretty soon
you have a dozen.” – John Steinbeck.
We generate
new ideas every day, good ones and bad ones. But how exactly do we use them?
When inspiration strikes what do you do? Do you act on it or do you just leave
it as it is ‘an idea in your head’.
If you have
an idea in your head and you are totally convinced that the idea will work (and
no lives will be lost), you should totally go ahead and do it. What good is an
idea when it’s only in your head?
98% of the
things we can think of today have already been thought of and 96% of those
things have already been achieved. This doesn’t mean you should not act on your
idea because it already exists. Act on your ideas, look at what the other
person is doing and try to make yours better.
Take a look
at Facebook; there were social networking web sites before Facebook. What about
ITunes; Napster was the most popular mp3 download and share website before it.
But one of the things these products have in common is that they are unique and
different. Mark Zuckerberg, Steve Jobs had an idea, they examined their market
and saw lots of competitors so they refined their ideas and made their products
unique and better.
Ideas do
not make differences in business; execution does. The way you act upon your idea is
all that counts. History doesn’t remember people who thought of really amazing
ideas. History remembers people who did great things because they acted on
ideas and visions they had.
When you
think of an idea to solve a problem and you are convinced the idea is a good
one and will bring you money, act on that idea. Nobody gets paid for
finding problems; people get paid for coming up with good solutions.
Don’t be
discouraged about how foolish your ideas sound. Just go ahead and do it.
Take a look
at Walt Disney; if a friend comes up to
you and says “Hey pal, I have this idea: I want to create a land of puppets
named after me where people from all over the world can come and have fun with them.
But first I need a billion dollars as start-up capital”. You would probably think
the guy is crazy and say “Okay. Good luck with that”. But that’s the thing about
ideas. In business they don’t make a difference, it’s the way you go about
acting on that idea that matters. This is the reason why you’ll see a
business failing and yet there’s another business that does the same thing succeeding.
So don’t let
the big ones get away. Because it’s those who manage to convert abstractions
into concrete solutions that can truly call themselves entrepreneurs. Stop
thinking too much and start doing enough.
Good ideas
are ten a penny; everyone will have thought of them and the opportunities they
raise – Mark Zuckerberg.
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