Tuesday 6 November 2012

Get Inspired - #1 Stop Killing Your Ideas

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” – John Steinbeck.
We generate new ideas every day, good ones and bad ones. But how exactly do we use them? When inspiration strikes what do you do? Do you act on it or do you just leave it as it is ‘an idea in your head’.
If you have an idea in your head and you are totally convinced that the idea will work (and no lives will be lost), you should totally go ahead and do it. What good is an idea when it’s only in your head?

98% of the things we can think of today have already been thought of and 96% of those things have already been achieved. This doesn’t mean you should not act on your idea because it already exists. Act on your ideas, look at what the other person is doing and try to make yours better.

Take a look at Facebook; there were social networking web sites before Facebook. What about ITunes; Napster was the most popular mp3 download and share website before it. But one of the things these products have in common is that they are unique and different. Mark Zuckerberg, Steve Jobs had an idea, they examined their market and saw lots of competitors so they refined their ideas and made their products unique and better.

Ideas do not make differences in business; execution does. The way you act upon your idea is all that counts. History doesn’t remember people who thought of really amazing ideas. History remembers people who did great things because they acted on ideas and visions they had.

When you think of an idea to solve a problem and you are convinced the idea is a good one and will bring you money, act on that idea. Nobody gets paid for finding problems; people get paid for coming up with good solutions.
Don’t be discouraged about how foolish your ideas sound. Just go ahead and do it.

Take a look at Walt Disney;  if a friend comes up to you and says “Hey pal, I have this idea: I want to create a land of puppets named after me where people from all over the world can come and have fun with them. But first I need a billion dollars as start-up capital”. You would probably think the guy is crazy and say “Okay. Good luck with that”. But that’s the thing about ideas. In business they don’t make a difference, it’s the way you go about acting on that idea that matters. This is the reason why you’ll see a business failing and yet there’s another business that does the same thing succeeding.

So don’t let the big ones get away. Because it’s those who manage to convert abstractions into concrete solutions that can truly call themselves entrepreneurs. Stop thinking too much and start doing enough.

Good ideas are ten a penny; everyone will have thought of them and the opportunities they raise – Mark Zuckerberg.

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